This ad is simple. There are no flashy twinkling lights, or cute kids with animals. No traditional jolly Santa drinking a fizzy drink. No Christmas carols or reindeer.
Just a quiet radio advertisement. One of Ireland’s favourite. Sit and take a minute to get lost in your imagination. (1.29 minutes to be exact.)
Close your eyes and listen.
I dare you not to be moved.
When I hear the Barry’s Tea ad, the magic has arrived and I know it is Christmas.