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This ad is simple.  There are no flashy twinkling lights, or cute kids with animals. No traditional jolly Santa drinking a fizzy drink. No Christmas carols or reindeer.

Just a quiet radio advertisement. One of Ireland’s favourite.  Sit and take a minute to get lost in your imagination. (1.29 minutes to be exact.)

Close your eyes and listen.

I dare you not to be moved.

When I hear the Barry’s Tea ad, the magic has arrived and I know it is Christmas.